Taxi Advertising for £500, it can be done!

I am always on the look out for new ways to promote the law firm I work for and have always liked the idea of taxi advertising.

But when I have spoken to marketing companies about the cost involved they have all quoted me £2500 per taxi, per year!

However, I have managed to achieve exactly the same thing for £750 a year and have since discovered I could have done it for £500.

I was in the local sandwich shop one lunchtime and a taxi driver was talking to the shopkeeper, he was showing off his new £40000 cab that was parked outside.

When they had finished talking I asked the taxi driver if he had any plans to sell the advertising space on it.

He said he and his colleagues were always looking, but there are far more taxis than firms wanting to advertise.

He told me he was looking for £1000 a year per taxi, but also mentioned that his family have 3 cabs in all…

So I offered him £750 per cab, per annum and the deal was done for all three!

The moral of this story is cut out the middleman and speak to the taxi owners directly, there are loads out there crying out for someone to sponser their taxi.

As a footnote, I get calls from other cabbies asking us to advertise on a regular basis, one even went as low as £500 for the year.